Featured Blog Article

Why CMOs Need to Shift from “Project” to “Portfolio” Management

Contributed by John Saaty Originally written for Energize Growth   As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis.  Often referred to as the “marketing stack,” many of these systems or efforts were likely started as a discrete project. They often develop into ongoing capability that needs to be maintained, upgraded, and supported. Problems surface when you reach the crossover point. That’s when you  move from a handful of technology... Read More »

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Are You Creating an Efficient IT Portfolio? 

Contributed by Kristen Bezier-McNally As the Director of Business Development, my team and I are responsible for sales development and involved in many initial conversations with prospective... Read More »

The Many Definitions and Connotations of “Governance” in IT

Contributed by Matt Ipri   After spending 17 years in the technology and IT space, I find I’m rarely that surprised by things anymore, especially things involving organizational dynamics... Read More »

Feature Spotlight: Bubble Chart

Contributed by Adam Boggess   Have you ever needed to see your portfolio or group of projects in a different visual setting? I know most of the time I benefit from having another set... Read More »

The Summer 2016 Release is Live!

Contributed by Michael Rahm   The Summer 2016 Release is live! With this release, Decision Lens makes data collection faster, increases transparency, and provides new analytics for... Read More »

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